My local grocery store, Hy-Vee, has a tagline: “Where there’s a helpful smile in every aisle.” This is true. But, what’s a
lso true is there’s now a helpful number in every aisle.
Hy-Vee recently rolled out a nutrition scoring system called NuVal, a program that scores food from 1 to 100; the higher the number the more nutritious the food.
I’ll be honest, at first I was skeptical. I rolled my eyes and thought, “Just what we need, another scoring system to confuse the already confused.” Plus, I assumed I was already making very sound and healthy food choices. Little did I know I could be doing better.
Now that Hy-Vee has the NuVal system, it has completely changed the way I do my grocery shopping.
Old School: How I used to shop
For years I have been eating a diet high in protein, loaded with vegetables, and with as little processing as possible. I still do. When I would shop, I trained myself to pick up food, quickly scan the nutrition facts for calories, fat, carbohydrates, and protein, then make my buying decision based on this information.
School: The Lesson
A few months ago we had a lesson in my Precision Nutrition class titled, Nutrition Labels: The Big 4. The Big 4?! Easy. I had this lesson aced! Cals, fat, carbs, protein, right? WRONG! The lesson was all about sodium, saturated fat, fiber, and added sugar.
In this lesson Precision Nutrition suggested using these guidelines when looking at the nutrition facts on a label:
- Sodium should be no more than calories
- No more than 15 grams of saturated fats per day; 0 trans fat
- At least 2 grams of fiber per 100 calories of food
- No sugar in the first four ingredients
Great. Now I have 4 more things to think about when making food choices. It was like learning a foreign language with a little math tossed into the mix.
New School: NuVal
After my lesso
n, it was time to rethink the food I normally put into my body and my grocery basket. When I learned the NuVal system considers more than 30 nutrients into their scoring criteria and assigns one easy to understand number to each food, I took notice.
After doing a little more homework about NuVal, I discovered:
- It’s credible. The scoring formula was created by an independent team of nutrition and medical experts from leading universities and health organizations

- It’s trustworthy. NuVal has no vested interest in the production, manufacturing, or selling of food so their scores are unbiased
- It’s well designed. The NuVal score is positioned right next to the price tag on the shelf so it’s easy to spot and compare scores of foods in the same category
- It’s simple. The system is easy to follow and helps me make faster more well-informed nutritional choices
NuVal is now my GPS nutrition navigational system when traveling aisle by aisle through the grocery store. NuVal scores help me make better decisions and help me explore foods I normally would not try in some cases. Not including this one…
Home School
If your grocery store does not have the NuVal system yet, you could:
- Move to my neighborhood and shop at Hy-Vee
- Tell your grocery store manager about NuVal
- Check out some of the NuVal scores posted here before you hit the grocery store
Now that I am done with NuVal 101, I’m off to pick up a few smiles in the aisles of Hy-Vee and maybe some more pumpkin, just for the halibut.


Diane Fit to the Finish says:
October 6th 2009Wow! That sounds like it might actually be helpful. Is it on every single food in the grocery store? I can see where that really would help consumers make good choices. Sometimes it can be easy for people to feel overwhelmed when trying to make good choices. By the way, I like your criteria for buying foods. You are very wise!
Suzanne says:
October 6th 2009That is very cool! I try to shop healthy but it’s difficult to analyze nutrition labels when my two year old is trying to climb out of the shopping cart. We don’t have this yet at my local grocery but I’m going to ask about it, I would love to have an efficient way to spot the better food options.
Melissa says:
October 6th 2009NuVal is an amazing system. I blog about it all the time! http://nutritionbythenumbers.blogspot.com/
Jennifer says:
October 6th 2009I cannot wait to check this out!! I just put “HyVee” on my afternoon list of things to do. Nutritional info and smiles in the aisles. I will report back on my field trip lesson. Thank you for the info!!!
Dawn says:
October 6th 2009I love this idea!! With so much information thrown at us about how to eat healthy, no wonder we are all confused. This would cut my grocery shopping time in half. I usually hit Wal-Mart for the heavy grocery shopping. I will look up the manager when I’m there next. Thanks for the information!
carrie says:
October 6th 2009i had not heard of nuval….this is awesome!!!
Yum Yucky says:
October 6th 2009Happy for you, but bummed for me. It’s not around my way yet. Still waiting…..
Erin Brooks says:
October 6th 2009Haven’t seen it around here either. It’s a really cool idea! Hope it comes by soon! :D
Jess (Fit Chick in the City) says:
October 6th 2009I’ve heard about nuval, but haven’t actually seen it. I think it will be a great tool for helping Americans make better food choices. I hope it goes mainstream.
Will workout for cupcakes | Fitness & Spice says:
October 7th 2009[...] 2 egg whites (NuVal score 33) [...]
Joanna Sutter says:
October 7th 2009I am so impressed with the NuVal system. I hope all of you in NuVal territory check it out. If NuVal isn’t in your area yet, check out some of the scores on the http://www.NuVal.com Web site, some of your favorite brands and brands you’ve never tried might be on these sample lists. It’s interesting to see how your favorite things scored! It certainly has changed what I put in my shopping cart for the better!
Also, Melissa, who works for NuVal, writes a fabulous blog called Nutrition By the Numbers and provides tips, recipes, and highlights NuVal scores. It’s a must read! Here’s the link: http://www.nutritionbythenumbers.blogspot.com/
Marisa (Trim The Fat) says:
October 8th 2009I just love the idea of this! Makes it so much easier to choose the right things and avoid the not so right things!
Holy Guacamole | Fitness & Spice says:
October 23rd 2009[...] Guacamole (NuVal score 59! Scores for refrigerated dips range from 1 to [...]
This Greek Yogurt is Bananas | Fitness & Spice says:
October 29th 2009[...] when I told you about NuVal, the nutritional scoring system that scores food on a scale of 1 to 100? Well, let’s give it [...]
Cho-Lucky! | Fitness & Spice says:
November 1st 2009[...] 1 cup Chobani Plain 0% Greek Yogurt (NuVal score – 94!) [...]
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November 5th 2009[...] 1 apple, cored – (NuVal score 96) [...]
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November 6th 2009[...] 1 medium sweet potato (NuVal score – 96) [...]
Butts & Guts | Fitness & Spice says:
November 9th 2009[...] NuVal, the nutritional scoring system that scores food on a scale of 1 to 100 is another solution founded by Dr. Katz. The NuVal program helps shoppers make sound decisions about food quickly and easily just by looking for one number on the grocery store shelf. The higher the number, the healthier the food. Lucky for me, Hy-Vee has the NuVal system in their stores so I can benefit from this program every time I shop. If it’s not in a store near you, chat with your grocery store managers, and find out more on NuVal.com. [...]
A Penne for Your Squash | Fitness & Spice says:
November 11th 2009[...] earned a NuVal score of [...]
Let’s Make Whoopie | Fitness & Spice says:
November 19th 2009[...] 1/4 cup flax meal (I used Bob’s Red Mill, NuVal score – 100) [...]